Job Description


As a key member of the Sportradar product marketing team, you will play a critical role in defining, communicating and activating our go to market plans for our world-leading suite of betting products, under the Betradar brand. The role demands an organised, ambitious and collaborative self-starter. You will be a key interface between the sales, product and marketing operations teams and become a go-to expert in this key area for Sportradar.

You will be an experienced B2B marketer, with a demonstrable track record of working with globally dispersed sales teams and producing and implementing marketing plans for B2B products, including digital marketing and sales enablement.

Location London (Greater) near Bank Station
Posted 23/11/2017
Closes 23/12/2017
Sector Media, Technology & Broadcast
Function Marketing & Communications, Agency, PR & Marketing, Brand Marketing
Contract Type Permanent
Hours Full Time
Salary Competitive



  • Develop and implement marketing plans for the Betradar product suite
  • Work with internal and external support to create, distribute and maintain marketing materials for each product group as appropriate
  • Report on KPIs and ROI of all marketing activity
  • Work with the Marketing Operations team to ensure the Betradar product and sales teams are appropriately represented at global industry events, including large scale exhibitions such as ICE Totally Gaming
  • Build a deep understanding of the market in which Betradar operates, including the competitive and regulatory landscape
  • Work closely with the Betradar commercial team to define priorities and assist with specific go-to-market activities
  • Work closely with the wider Sportradar product function to understand product roadmaps.
  • Plan and execute product launches and act as a central point of co-ordination between the product and sales teams
  • Ensure that all activity is aligned with the wider Sportradar marketing team and all internal systems are updated and managed appropriately
  • Co-ordinate activity with the Sportradar Communications team to ensure maximum effectiveness from all marketing activity


  • 4+ years in a B2B marketing role
  • Demonstrable experience of working closely with a B2B sales team
  • Experience of involvement in marketing campaigns designed to drive sales leads and awareness in a B2B environment
  • Experience of working in a global business preferred
  • Fluent in English, with another European language being a bonus
  • Excellent communication and interpersonal skills
  • Good relationship builder and maintainer with internal and external stakeholders
  • Flexible to adapt to changing priorities and able to work to tight deadlines
  • Experience in, or an understanding of the global betting and gaming industry would be an advantage


  • Flexible location requirement
  • Competitive salary (based on experience and on location)
  • Plug into international network of expert fellow employees


We change the way the world experiences sport and provide cutting-edge solutions to media companies, bookmakers, sports federations and state authorities.

Our team collaborates globally and is committed to solve the challenges we face on our way – but never without a pinch of fun and play.

Make the team: Join us and shape your future as well as ours!